Class 14 Friday 11 September

Today we had a lecture from Tim regarding prototyping. So the lesson was focused on how we could put our idea into something. Designing to inform rather than explaining an idea without having a physical concept. Today during class we had the whole lesson for creating a prototype and testing it on people within our class. Getting feedback and then improving the prototype so that we could develop our idea further and have something to show for our next exchange that afternoon. Bryony and I had started off with an idea of a promotional video to get our campaign started. This was then developed into the discover part of the Snapchat App. This idea shows the better understanding we have of our audience and what is currently on trend and in use. Prototyping benefited our process as we started on one idea for a concept and moved forward to a more appropriate medium for the beginning of our campaign.